Social program in Brazil since 1995
Our Brazilian colleagues have a strong sense of social responsibility towards employees. Take the Life Quality Programme. It started in 1995 with the aim of motivating and committing employees through activities to promote health, education, leisure and family integration. Since then, initiatives have included promoting daily exercise, vaccination campaigns, gifts for parents with newborns, and children’s vacation trips.
A clever idea combined business with social action. Customers were encouraged to participate in a satisfaction survey by explaining that for each survey received, a sum of money would be donated to a children’s hospital.